Tuesday, October 29, 2013

Aabushan - Weaving Magic into Jewellery

Jewellery is an integral part of Indian weddings, and synonymous with bridal wear. From the diamond- encrusted tikka adorning the bride's forehead, to her chandelier-like earrings, flamboyant nose ring and the bangles on her arms, to the rings on her fingers and toes, jewellery in India has a variety of ornaments in different styles and designs for just about every part of the body! A traditional Indian wedding involves some serious "bling". 

A fairytale wedding with princess like looks is every bride’s dream and jewellery plays a main role in rendering that breathtakingly sensational look. When it comes to bridal jewellery shopping, you must go for a trusted and contemporary jeweller. Aabushan, snugly nestled in Jayanagar, is the place for you!

With over 70 years of expertise in jewellery business, Aabushan has evolved from being a family
jeweller in Karnataka to setting up its own showrooms. Aabushan opened its first outlet in Kolar Gold
Fields (KGF) in 1941. It displays a wide range of wedding designer diamond jewellery. Aabushan, known
for its exclusive designs and innovations, is now one of the most recognized brands internationally and
in the country. Aabushan has a striking blend of traditional and contemporary jewellery in gold, silver and diamond that are decked with gorgeous precious stones that never fail to attract and amuse buyers.

Their collection comprises bridal jewellery, antique jewelley, exclusive diamond and platinum jewellery
and silver articles. They are also famous for their exclusive gold belts. “We have 8 in 1, 6 in 1 and 4 in
1 gold belts. This gold belt can be converted into a long haara, short haara, belt, armlets, chain with
pendent and so on. With the soaring gold prices, it’s tough for people to afford a chain, a belt, long
haara, short haara but when it comes in a package like this people would prefer buying it”, says Vishal
Bohra, one of the owners of Aabushan. The unit is run by two brothers – Mahaveer Bohra and Vishal
Bohra.

Aabushan designs symbolize quality, innovativeness and variety. Their latest bridal
collections include -
Rajwada collection: designs consisting of intricate work with kundan stones in different colours and
comprises exquisite south sea pearls.
Polki collection: Polki collection consists of dainty polka stones, studded in gold and beautified with
pearls.
Traditional antiques: Traditional antiques are all about nakshi work with uncut diamonds, Burma rubies
and Columbian emeralds studded in antique gold.
Jack and Rose collection: Contemporary jewellery designs with Swarovski crystals and painting.
Mozscerro Italio: Modern jewellery designs with embellishment of Swarovski stones.

The diamonds you get in Aabushan are dosham free which is a rare thing. Their designs are inspired
from collections all over the world. “We don’t stick only to in house designers as the creativity is restricted if we take that approach”, says Mahaveer Bohra. “We emphasize on the 5C’s – Cut, Colour, Clarity, Carat and Consistency. You can be rest assured that you will leave our store with the best of diamonds”, he adds. He goes on to say that all their diamonds are certified diamonds from GIA, AGS and IGI laboratories.
Address: 185/7, 8th F Main, Near-Canara Bank, Jayanagar, Bangalore -11
Ph: 080 26532622

Here is the published link - http://www.planyourwedding.co.in/bangalore/jewellery/aabushan-weaving-magic-into-jewellery.aspx

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